A simple and flawless hierarchy that can only be found in responsive sites is something that Google bots and other search engines give importance and priority to. In other words, responsive website design consists of a URL and a single code for laptops, mobiles, tablets and desktops, and increases crawl speed and better page ranking. Believe it or not, SEO is more related to the user experience of your site, and responsive site design is one of the aspects that has a direct impact on the user experience of the site and cannot be ignored. So it’s time to move towards responsive website design for better SEO.
Apart from normalizing the appearance of the website for display on different devices, responsive design takes into account factors such as screen size, pixel resolution, optimized code, clicking versus touching and many other elements.
In this article, we will discuss how responsive design affects website SEO.
Responsive website design improves the SEO of the website in the following ways:
• Google loves to be responsive and reactive!
• Increase viewer engagement
• Better linking
Reducing the bounce rate
• Better ranking in mobile search
Avoiding duplicity and repetition of content on the web
• Pages with faster loading speed
Now let’s take a closer look at each of the options:
1. Google loves to be responsive
Google currently recommends responsive design because it is suitable for both mobile and other devices. Failure to do so may cause the website to be removed from search engine results and page rank low.
When an Internet giant like Google, which is the uncrowned king of search engines, points out the importance of this issue, so websites must comply with it. In the long run, this will benefit the websites because they will rank better.
2. Increasing viewer engagement
When the website is displayed correctly on different devices, users will have a good and flawless experience. By using Responsive Website Design (RWD), visitors can easily move around your site.
In responsive design, there is no need to scroll or resize.
3. Better link building
When there are two separate versions of a website for mobile and desktop, so there will be two different URLs. The link that points to the desktop version of your website no longer goes to the mobile version. So the page rank is greatly affected because you have to create separate links for both versions.
When the site is responsive, there is only one URL for both mobile and desktop modes.
Any link that points to the desktop version of the website will automatically point to the mobile version.
4. Reducing the bounce rate
When a non-responsive site is opened on mobile, the site is not fully displayed on the screen. Users have to scroll the site in all directions to reach the links they want. This problem causes the user to get tired and leave the site, and as a result, the bounce rate increases. A high bounce rate is a sign that users are dissatisfied with a website and it causes the site’s rank to decrease in search results.
On the contrary, a responsive site attracts the user and the user stays more time on such sites because all the design elements are scalable and the site has proper navigation. This feature increases the credibility of the website and, as a result, its better ranking in search engines.
5. Better ranking in mobile search
Searching on mobile works in the same way as searching on the web, but with the difference that it is optimized for mobile phones. At the time of updating the mobile search algorithm, Google announced that the responsiveness of sites has an effect on the ranking in mobile search. Since 2015, Google has decided to consider mobile optimization as an indicator for ranking websites. The amount of search through mobile is now twice the amount of search through desktop because mobile users are increasing day by day. People find searching through mobile easier than desktop, and for this reason, having a good user experience on mobile makes the user return to the website and rank it better in mobile searches.
6. Avoiding duplicity and repetition of content on the web
If you have two separate websites for mobile and desktop version, it means that your content is repeated twice on the internet. Panda algorithm in Google considers a penalty for duplicate content, so responsive design helps to solve this problem.
7. Pages with higher loading speed
The average loading speed of the website on mobile is 7 seconds. When there are two versions of a site, a request is sent by the mobile browser to the server and an operation is performed, the result of which is the display of the mobile version. But in responsive sites, there is no need for this operation, so the response speed is very high. Websites with shorter page load times are preferred by Google.